My Goals

logo

goal: Simple, flowing design, to portray the hair and the child aspect of the organization. I am playing with the idea of the font being a serif font with and exaggerated G, but I believe that a cursive font more like handwriting, might be more suitable.

Expectations of the viewer: I expect the viewer to intrigued by the logo and it to draw in more attention to the non profit organization.

Poster

Goal: a poster for a cut a thon, using an illustrated quality. My goal is to get the child like quality of a drawing across in the poster while advertising the cut a thon. I am playing with the idea of the hair being rainbow colored. When kids color, they don’t care what color they use, this is where I got the idea from, but this is also to show how unique the hair is to the children, that need it. Typography, I would like to use possibly the same cursive handwritten font as the logo.

Expectations of the viewer: I would like the viewer to be attracted to the poster by its bright child like quality. And then by the typography, drawing attention to what the poster is about.

Brochure

Goal: I would like to continue the childlike quality in the brochure. Of course this is going to be more of an informative thing about the organization wigs for kids. There is going to be a lot of type, which will be a challenge, but I hope to achieve a good typographic solution to this.

Expectations of the viewer: The viewer will expect to find everything they need to know in this brochure, or where to look. They will expect it to be easy to ready, and easy to follow.

Website

Goal: Easy, playful navigation. Legible, childlike quality once again. Master the use of some basic javascript for a nice pop. Informative, use of images, and photoshop.

Expectations of the viewer: The viewer will expect to find either how to donate their hair to locks of love or how to apply for a wig for their kid. These are the main how to they will be looking for. They will expect it to be easy, because if it is too complicated, they will lose interest.